Syndesus connects U.S. companies with top Canadian tech talent through services like EOR, PEO, and global tech recruiting. As their audience expanded to include both corporate clients and individual job seekers, their website needed a complete overhaul—from messaging to navigation to mobile usability.
This project involved a full redesign of the entire site, rethinking both structure and style to better guide users through Syndesus’ unique service offerings while elevating the brand’s professional yet approachable identity.
The original site had solid brand visuals, but struggled to clearly explain what Syndesus did and who it was for. Core services like PEO/EOR and tech recruiting were not immediately visible, and there was no clear differentiation between content meant for companies versus individual job seekers.
Navigation was sparse, page layouts were content-heavy, and mobile responsiveness was limited. Social proof elements like testimonials and press mentions were buried or inconsistently used. As a result, users often left without fully understanding the value Syndesus offered—or what action to take next.
We rebuilt the website from the ground up to focus on clarity, conversion, and user experience:
Audience segmentation right from the hero area, helping users self-identify and follow the right path
Simplified navigation to split content between companies and individuals
Visual design refresh with lightened color usage, dynamic shapes, and modern iconography
Modular service blocks with direct CTAs like “Get Started” to improve conversion
Featured testimonials and press logos placed strategically for maximum impact
Fully responsive layouts for seamless performance across devices
Footer redesign to include a newsletter signup and expanded quick links
We also introduced a friendlier, more confident tone of voice across the site’s copy, better reflecting Syndesus’ role as both expert and partner.
The redesigned site now reflects the professionalism and clarity Syndesus brings to cross-border hiring. Visitors immediately understand what the company offers, and each audience—whether a U.S. employer or an international job seeker—has a clear, guided path.
The new structure supports deeper engagement, stronger SEO, and better lead capture. Most importantly, it creates trust by pairing real-world results (testimonials, press features) with a simplified service explanation that reduces confusion and increases conversion.
The split-path homepage helped drastically reduce bounce rates by showing users exactly where to go
Adding structured calls-to-action (“Get Started”) on every major section boosted conversion opportunities
A content-first layout and cleaner typography made the site easier to scan—especially on mobile
Introducing a subscribe CTA expanded Syndesus’ ability to grow its thought leadership and reach
Overall, the redesign modernized Syndesus’ digital presence and helped them scale their impact across North America and beyond